Two weeks ago, our group was blessed with the opportunity to venture outside of the Ball State community into what most of us call "The Real World." Most of us who are graduating within the year are incredibly intimidated by this scary place but this time "The Real World" was nice to us and we gained a wealth of knowledge.
We started out in the VBC parking lot with doughnuts and coffee. As most of you probably know, it's difficult to pry 13 college students out of bed in the middle of the night--8 am. Remarkably, the entire group was on time and the caravan was pulling away by 8:30.
My classmates approaching the wonderful IMA.
First stop: Indianapolis Museum of Art
If you've never been to the IMA, I STRONG encourage you to take a trip out there. It's free! The museum is gorgeous and HUGE. It also comes complete with the beautiful Lilly mansion as well as acres of fancy gardens.
Only a small preview of the majestic gardens
At the IMA, we met with their new media and web development folks. The new media department gave us a wealth of knowledge about social networking as well as ways to build buzz about the museum. Unfortunately, those ideas are out of our reach. Mediums that require two-way communication require constant maintenance, which we will not be privy to once the semester is over.
The Web development specialist came in handy! They are revamping their brand as well as their Web site as we speak and it was interesting to hear him talk about that. At one point one person in our class asked him "Where will the education link be located on your new site?" His face immediately turned red and his counterpart snickered. It was immediately obvious that we had touched on a sensitive issue! (I love to ruffle people's feathers. It was funny and awkward).
He had no real response. It was more of a noise. Then another woman spoke up and explained where they were thinking (AKA arguing) about putting the link. (Of course, the location was pretty buried).
The most important lesson I learned from the IMA is this:
We want people to REMEMBER things after they visit our site and take the audio tour. Our site is pointless if the information goes in one ear and out the other. The content of the site needs to be as thought-provoking as possibly to promote retention of the material. (I pretty much already knew this before the visit but for some reason this just really stuck with me after speaking with their new media people).
After exploring the museum, we went back to the vans and devised our scheme for avoiding traffic between Indy and Dayton.
20 minutes later we were yet again scrunched in the mini vans discussing Maddy's newest edition of InStyle magazine. The article "How to Stay Polished" was a big hit in our van.
Second Stop: The Dayton Art Institute
The next morning we rolled out of bed bright and early and headed to the Dayton Art Institute.
Although smaller than the IMA, this museum was AWESOME. What really sticks out at this museum is the education program. They have limited budget and their museum depends heavily on volunteers. Kudos to them, however, because, despite the odds, they have a fantastic education program. In the basement of the museum is an interactive lab where children (and adults) can have fun while learning about art. This utilized organic learning, which is a term our group has been throwing around a lot lately. It's the idea that students cannot be lectured to. They need to have fun with the lesson and be unaware that the are learning.
My classmate, Laura, having fun in the Interactive section of the DAI. The keys on the keyboard were larger than normal keys, which made typing a challenge.